In today's L.A, Times:
"[Panavision's] bright past has been overshadowed by heavy debt, CEO shake-ups and decreasing demand for its equipment as many filmmakers switch to digital technology....
Aside from a production slowdown, Panavision is grappling with a more fundamental shift: Its business was built around manufacturing and leasing costly, high-end film cameras. It was a model that worked well for decades, when its cameras and lenses became a fixture in Hollywood and had little competition.
But demand for film cameras has steadily declined in recent years. Although filmmakers still debate the merits of shooting on 35-millimeter film versus shooting digitally, the switch to digital equipment has been dramatic, especially in television, where studios have been pressuring producers to cut costs. Virtually all the TV pilots were shot digitally this year.
Panavision rents digital cameras, including its well-regarded Genesis, which it developed with Sony Electronics.
But that camera is older and generally costlier to rent than rival digital models such as the Red One, which was developed by Jim Jannard, founder of eyewear and apparel company Oakley Inc...."
Read the entire article at The Los Angeles Times
Showing posts with label film. Show all posts
Showing posts with label film. Show all posts
Monday, July 27, 2009
Friday, July 17, 2009
Public Enemies
The careful consideration behind the decision to shoot Public Enemies on HD instead of film is discussed in this month's American Cinematographer. Some of the reasons listed are that the camera selected (F23) performed well in low light and there were many scenes planned for night ("in the end, the F23's rendering of night scenes sealed the deal"), the fast zoom lenses available for that camera, and the deep focus that results from shooting on such a small chip. Article is by Jay Holben.
Labels:
cinematography,
film,
HD video,
Public Enemies,
video
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